- info@godirect.co.za
- South Africa
- Working: 8.00am - 5.00pm
GODIRECT DIGITAL MARKETING
Put your business
in the conversation.
Google Ads and social media marketing planned around your services, your customers and the budget you are ready to invest.
A focused campaign starts with a clear offer and a useful next step.
Search. Social.
A clear next step.
Build your campaign around the customer action that matters to your business.
- Google Ads campaigns
- Social media content
- Paid social advertising
- Landing pages & measurement
START WITH THE BUSINESS GOAL
What should a customer
do after seeing your ad?
Request a quote, buy a product, book a service or contact your team: the answer shapes the message, the campaign and the page people arrive on.
We help connect those parts so your advertising and website tell the same story. Start with an agreed scope, then review the available campaign data to decide what to improve.
A useful campaign brief
- The product or service to promote
- Your target towns or service areas
- The audience you want to reach
- Your advertising budget
- How your team will handle enquiries
GOOGLE ADS & SOCIAL MEDIA SERVICES
The right message.
A considered channel choice.
Choose a focused service or combine advertising, content and landing-page work in one agreed marketing plan.
Google Ads setup
Build a starting campaign around the services and locations you want to promote.
- Account and access review
- Search themes and keyword research
- Ad copy and campaign structure
Google Ads management
Review an active campaign and refine the parts that need attention.
- Search-term and exclusion review
- Budget and targeting adjustments
- Ad and landing-page recommendations
Paid social advertising
Plan paid campaigns around an offer, an audience and a clear action.
- Facebook and Instagram campaign scoping
- Audience and creative planning
- Lead or website campaign setup
Social media content
Keep your business pages active with content your customers can understand.
- Agreed content calendar
- Branded posts and captions
- Approval and publishing workflow
Landing pages & enquiries
Give campaign visitors a page that explains the offer and makes the next step clear.
- Campaign-specific page layouts
- Enquiry or product journeys
- Form and mobile usability checks
Tracking & reporting
Define the actions to measure and use available data to guide the next review.
- Analytics and event setup scoping
- Campaign performance summaries
- Recommendations for the next period
GOOGLE ADS
Meet customers
while they are searching.
Start with the services people are looking for and the areas your business can serve. We organise campaign themes and ad messages around the offer, then check that the destination page supports it.
- Relevant searches and service categories
- Location targeting matched to your service area
- Clear ads and suitable destination pages
- Review of irrelevant search terms
SOCIAL MEDIA
Show what your
business has to offer.
Use useful posts and campaign creative to introduce your services, answer common questions and keep your brand recognisable.
- Content themes suited to your business
- Brand-consistent artwork and captions
- An agreed review and posting schedule
- Paid promotion where included in scope
CAMPAIGN BUDGET & SCOPE
Know where the
marketing budget goes.
Advertising spend and GoDirect’s service fees are separate. We agree the campaign scope and budget before launch, including any content, landing-page or tracking work.
- Platform advertising spend
- Setup and management services
- Content and design requirements
- Landing pages and integrations
- Reporting and review schedule
Your proposal identifies the included work and charges. No campaign goes live until the agreed content and budget have been approved.
FROM BRIEF TO CAMPAIGN REVIEW
A clear process
for your next campaign.
Plan the offer, prepare the materials and review what happens after launch.
01
Discover
Review your business, target customers, locations, existing accounts and the action you want to encourage.
02
Prepare
Agree the proposal and budget. Prepare the campaign, content, destination pages and applicable tracking.
03
Approve & launch
Review the messaging, creative and settings with you before the approved campaign is submitted to the platform.
04
Review & refine
Review available results at the agreed intervals and propose changes to targeting, content or the customer journey.
MEASURE WHAT MATTERS
Go beyond
counting clicks.
Clicks show that someone interacted with an ad. An enquiry or sale tells a different part of the story. We agree which actions can be measured and how they relate to your business goals.
Reports can cover spend, impressions, clicks and recorded conversion actions, depending on the platform and tracking setup. Your team’s feedback on enquiry quality helps make those numbers useful.
Your accounts. Clear access.
Where possible, campaigns run in your business-owned accounts with the access needed for the agreed work. We confirm account ownership, billing arrangements and permissions during setup.
Tracking setup considers your website’s consent settings and data requirements. Reporting depends on the data the platforms and website make available.
BEFORE YOUR FIRST CAMPAIGN
Digital marketing FAQs
Yes. We can scope account setup, campaign preparation and website tracking around your services and target locations. Your business supplies the required account information and approves billing and the campaign budget.
Yes. We can review the current account, ads, targeting and destination pages, then quote for the agreed improvements or ongoing management.
Advertising spend and service fees are separate unless your proposal explicitly says otherwise. We identify setup, management, content and other agreed work in the proposal.
Facebook and Instagram advertising and content can be scoped, with LinkedIn or other channels discussed according to your audience and account requirements. The proposal confirms which platforms are included.
We can include branded artwork, captions and a content calendar in the agreed service. You provide brand information, accurate service details and approved images, and review content before publishing.
No fixed number of enquiries, sales or return on advertising spend is guaranteed. Results depend on the offer, competition, budget, website experience and follow-up as well as the campaign.
We agree a reporting schedule and the measures available for your setup. Reports can include spend, clicks and recorded enquiries or purchases, with notes on the changes recommended.
Not always. We review the pages visitors will reach and recommend any changes needed. A campaign landing page, improved enquiry form or clearer product information may be enough.
LET’S PLAN YOUR NEXT CAMPAIGN
Ready to promote
your business?
Share your website, the services you want to advertise, your target areas and an initial budget. GoDirect will help define a practical starting plan.